A year into my consulting business after I had gained some confidence & built a steady flow of clients, I decided to create & publish a list of why a...View More prospect shouldn't work with me. of course, with a positive twist. It's a fantastic way to set boundaries & increase your chances of eliminating tire kickers. With that said, I was pleasantly surprised to see agency FortySeven Media using the same strategy on a big level. By big level, I mean they made it a big part of their branding. The top part of the image you'll see below is found right on their home page. The image below it is their about page with the "Don't Hire Us" copy.