Key Takeaways

• Donald Trump sells practically the same identical cap on his site for $25 that Newsmax is offering for free + s&h. It's an excellent example of a front-end offer that has a high perceived value, yet likely costs very little to make. Trump is able to sell the hats for $25 because it's his brand, but really it's just basic printing on a standard quality hat. I'm not sure how they pulled this off without Trump suing them. Maybe they had a mutual agreement, but the bottom line is, be creative with your front-end offers, think outside of the box & look to sell an item that has a high perceived value yet doesn't cost a ton to create.
• What makes this offer especially powerful is that it's very timely. When they first came out with this offer, Trump had just started wearing the hat around. It was a hot item & still is. Newsmax took advantage of the hype.
• The key to this offer being profitable for them is the magazine trials. They include them in the deal & create a probable opportunity that they will become long-term subscribers.
• Having two trial subscriptions instead of one is great for Newsmax & increases their potential to make back-end profits. Note how they frame the second one as a "bonus". Never advertise your built-in trial as a caveat & always promote it as a valuable gift.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!