$1 Monthly Trial Ads from House of Miniatures

Key Takeaways

• I wouldn’t be surprised if the $1 offer (valued at $8.95+, if that means anything), lost them money up-front. However, acquiring recurring members worth $9.95/monthly will pay it back ten-fold & if the conversions are halfway decent, the $1 offer is more than worth it. This is how you should be thinking about your front-end offer. Don’t focus too much on making your money back upfront. Instead, focus on getting them in your funnel & selling them more profitable back-end products & memberships.
• When you’re selling an item that requires assembly, ease & time of building it is a big concern. House of Miniatures understands this & immediately addresses it in the headline with “in just a few hours”.
• House of Miniatures includes a product image in the bottom left of both ads, pointing out features with captions. This is a great way to showcase a product & make it seem more valuable & quality.
• One of the most mentioned phrases in both ads is “no further obligation”. When buying a low-cost front-end product or trial membership, a thought barrier that often enters people’s mind is “am I obligated to buy more afterwards?” which is why they emphasis it so much.
• Don’t sleep on niches that seem like they aren’t popular or have a big audience. You’d be surprised & shouldn’t assume the potential of an “unpopular” market.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!