$1 Incentives from Standard & Poors

Key Takeaways

• Never assume that more options is better than less options. After a certain amount of choices, it’s harder for people to make a decision & that could very well result in no decision. It’s very telling that the ad with the lowest number of options seemed to have done the best.
• Like most $1 offers, the goal is to get people in your funnel for more profitable back-end sales. In this case, the back-end offer is their $18 newsletter subscription. We don’t hear about it in the ad, but once someone bought a $1 item, I’m sure they were put on a list & marketed to.
• S&P’s product descriptions were excellent. Even if you didn’t want an item before, they gave you good reasons to want it. Probably their best description was for their $5.50 stock computer. The title already implies that it’s worth much more than a dollar and then they pile on social proof talking about how professional, private investors from brokerage firms actively request it and how it’s the most requested item from their $18 subscribers.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!