Key Takeaways

• On your checkout pages, use bullets to summarize & remind buyers of the deliverables, value & benefits they'll receive. Remember, they may be on the checkout page, but they haven't bought yet. Keep the desire high.
• If you're using multiple steps & pages to check a customer out for a single product, rethink your approach. There's no reason why you can't implement a a one-page checkout & make it work for you.
• One-click upsells have a lot of potential to increase your average purchase size and including them on your checkout page is something worth considering.
• Do you offer some sort of membership in addition to selling physical products? Consider the idea of bundling in a free trial membership in your product checkouts. You'll be instantly advancing them through your funnel & open up an opportunity for larger, ongoing purchases.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!