"How modern Chinese Medicine helps Burn Disease Out of Your Body"
Originally written in 1979, this promotion ran for two decades in direct mail & as a print ad (as shown below). The ad promised readers relief from heart...View More
disease, obesity and a variety of other ailments if they sent away for a book of special massage techniques. Here's what Eugene Schwartz himself said in an interview about this ad..."We paid the author well over a million dollars. I wrote it as a special favor for the author because he had done a special favor for me. He gave me back the use of my right hand after I had my stroke. I paid $125 for the layout. It’s as crude as can be. I never thought the thing would sell. Layout, letter, very crude, very small type. A lot of violations. I couldn’t get anybody to run it, so I started my own business to run it. "Burn Disease Out of Your Body Laying Flat on Your Back, Using Nothing More Than the Palm of Your Hand" are not my words. They’re the author’s words. I wrote seven paragraphs of this letter. But I had the ability to let this man speak for himself. And he still speaks to millions of Americans. We are mailing more in January than we mailed for the first eight years of the mailing. And it goes against very, very strong, strong, strong wonderful copy."
