Few businesses out there, especially local ones, have the guts to organize & advertise a client-getting event. It takes effort, planning & upfront investment...View More
that most business owners want nothing to do with. Yet, it’s events like the one I showcase below that can bring in a new surge of customers again & again, easily justifying the work needed to put it together. Below are two ads from a dentistry that’s been successfully running a “3 year olds” event for over 10 years. Every event includes a magician, light refreshments & a tour of the office. Why 3 year olds? The idea is to be their first dentist, make them happy & convert them to lifetime customers. It’s very smart & strategic marketing. They hold this event every few months and as you’ll see below, use pretty much the same ad format.
