The Atlas 400 is the ultimate example of an exclusive, high-level club. To become a member, you must pay a $25,000 initiation fee, but that won't get you in alone....View More There is a strict qualification process. On their landing page below, founder Porter Stansberry points out that only 100 of the over 500 applicants have been accepted. If you read the 2011 sales letter towards the bottom, I pointed out the two different places where Porter discusses the detailed qualifications required. The club is primarily sold using examples of amazing experiences Porter already had with the club. One of the club's major advantages is that their events are spontaneous so a potential member can really get their mind running thinking about all the amazing experiences & opportunities that could take place. Another important point to note is how Porter talks to you in a very personal tone in both the modern sales page (particularly using video) & especially his older sales page at the bottom. Notice how he mentions that the club is not affiliated with Stansberry Research. Overall, Porter does his best to make sure this doesn't come across as a sales pitch & is more of a personal invitation from him which just happens to have a financial commitment (for the sake of qualification & benefit to the club).