When you're running for president, you're going to spend a lot of time discussing serious issues & topics that (let's face it) most people won't be able to...View More
relate to. As discussed in this Swipe Study: http://swiped.co/file/obama-entertainment-ads/, you need to entertain & connect with voters on a personal level to build likability & get their votes. The marketers behind these presidential campaigns agree that the 404 page is a great way to use humor & personality to create likability. In the examples below, I've showcased a variety of 404 pages presidential candidates are using to make you laugh and even show a personal side such as Hillary's family photo at Disney or Mike Huckabee's photo of him fishing. Utilize this same strategy on websites, especially for your personal brand. Visitors will love it.
