Rapport Building & Use of Entertainment from 2012 Obama Campaign

swiped by Mike Schauer ran 2012

If you're running for president and all you talk about is policy, track record & voting, people are going to get bored. They want entertainment too. They...View More

Rapport Building & Use of Entertainment from 2012 Obama Campaign

Key Takeaways

  • People need to be entertained and connect with you on a personal, human level to stay interested. It's not all about the content you deliver. If you're not very likeable, you're not going to have as much of an impact. Barack Obama was a very likeable, vibrant, youthful candidate when he first came on the scene. His opponents couldn't match that persona. Mitt Romney & John McCain just didn't have the same appeal. People could imagine themselves hanging out with Barack and not feel like they're with an elitist figure. It undoubtedly helped him win twice.
  • Have you ever thought about creating a contest for someone to win a dinner with you. Of course, you have to have a following who likes you to make this work, but when you have followers, being able to meet you in person & hang out has a lot of value & could draw a lot of interest.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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