“Choose 7 Wishes” Compilation

swiped by Mike Schauer ran 1993-2010

A very interesting ad compilation that is based around choosing from a list of wishes & sending in a form to make the wishes come true (by means of a famous clairvoyant's special...View More

“Choose 7 Wishes” Compilation

Key Takeaways

  • Primarily focus on the first and most recent ad because the offer & strategy is the strongest. However, I included the older ads to demonstrate the power of the "Choose 7 wishes" theme which clearly works well.
  • What makes the latest ad's offer so interesting is that the deliverable is simply a letter, which will clearly be or include a sales letter. Instead of seeing it as junk mail, they'll actually want to open it.
  • What drives people to actually go through with the offer is their desire to have certain wishes come true & the fact that it's free. They've assumed that the desire is strong enough & the risk is removed enough where people will be willing to fill out more information.
  • It's very rare to see so much information being asked for. Yet, it's extremely valuable as future pitches can be targeted very specifically & more effectively.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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