Welcome Gate from Mixergy

swiped by Mike Schauer in March 2015 from mixergy.com

If you haven't checked out Mixergy yet, it's an incredible source of over 1125 interviews & 164 courses from proven entrepreneurs. In 2011, Andrew Warner,...View More

Welcome Gate from Mixergy

Key Takeaways

  • Keep your welcome gate opt-in super simple, primarily focusing on email. If you ask for a lot of information, you run the risk of chasing away first-time visitors.
  • Experiment with your opt-out link copy. Notice how Andrew uses "Log In", a  variation that doesn't have the negative connotation wording like "skip this" or "no thanks" has.
  • If you have big companies associated with your brand, don't hesitate to use them in your marketing. Whether it affects your opt-in rate or not, it's a great variable to test.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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