If you haven't checked out Mixergy yet, it's an incredible source of over 1125 interviews & 164 courses from proven entrepreneurs. In 2011, Andrew Warner,...View More the founder of Mixergy, decided to implement an opt-in strategy that was very unique at the time. Instead of presenting a pop-up on entry, he decided to make a squeeze-style page that only showed on a user's first visit. Upon arrival, a cookie is placed in the first-time visitor's browser so the next time they visit, they'll be taken to the site's main homepage. Today, this type of page is known as a "welcome gate". Below, we've included the current welcome gate you see today as well as one of his first iterations from 2011. In the annotations, I point out the differences made that make the messaging & opt-in strategy stronger.
Keep your welcome gate opt-in super simple, primarily focusing on email. If you ask for a lot of information, you run the risk of chasing away first-time visitors.
Experiment with your opt-out link copy. Notice how Andrew uses "Log In", a variation that doesn't have the negative connotation wording like "skip this" or "no thanks" has.
If you have big companies associated with your brand, don't hesitate to use them in your marketing. Whether it affects your opt-in rate or not, it's a great variable to test.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of mixergy.com below.