"Shoestring businesses that you or your wife can start now and run in your spare time!"
Launching a book soon? Or perhaps you're writing an ad for a book? This ad reveals a simple, yet highly effective, formula to follow. It looks like this: call...View More
out your market (headline), build credibility (highlight the expert's accomplishments), build trust (showcase how others have achieved results), generate excitement (future-pace the results for the reader), prepare the prospect to make a decision (use an "if" statement), pull the reader toward saying, "YES!" (more future-pacing), ask for the sale (CTA), and back it with a guarantee. There are so many possibilities with this formula; it's even possible to break it down into 250 words, if necessary. Read this ad several times to see how it works!
