Magic Move Golf Ad by John Carlton

swiped by Raymond Duke in March 2014

If I had to break this ad down into three parts, it'd look like this. 1) Counter objections upfront in the prehead, headline, and intro 2) Identify...View More

Magic Move Golf Ad by John Carlton

Analyst Spotlight

Raymond DukeAfter several years of shipping cargo with his hands, former casual longshoreman turned full-time freelance copywriter Raymond Duke now helps sell products and services with his words. If you ever meet him in person, get him to tell you about the time he was robbed at gunpoint for a pepperoni pizza and $27.

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