Mobile Pop-Up from Bleacher Report

swiped by Mike Schauer in May 2014 from bleacherreport.com

One of the biggest debates in the online marketing community is whether or not to include direct-response pop-ups on your site. The debate would be a lot less...View More

Mobile Pop-Up from Bleacher Report

Key Takeaways

  • Instead of dismissing pop-ups completely, try thinking about how you can actually provide the visitor with something valuable that they want at that very moment
  • If you can do that, you are in fact, helping them & giving them what they want while helping boost your conversions. It's a win-win.
  • In Bleacher Report's case, they simply created a pop-up with a variable headline. If they had a variable photo, it would be even more powerful.
  • This is an example of maintaining "scent" or maintaining consistent messaging & presentation based on the user's intent
  • Lastly, if you're going to be more generic with your offer, you might want to delay the pop-up more for the sake of user experience or only activate it on exit

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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