"Do you make these mistakes in job interviews?"
This great ad by Gary Bencivenga is a fantastic example of creating fascination around the content of a book or product without giving away the actual content....View More
The majority of the ad is focused on teasing the prospect about what's in the report. This build-up is followed by an offer that is completely driven by enticing bonuses. The bonuses are piled on & what will really push the sale. It's a reminder of how bonuses can play a powerful role in encouraging the purchase of a core product that might not have sold as well on its own.
