Have you ever thought about animating your call-to-action button to draw attention to it? Below is an animated button example from Mail Bakery. When you scroll...View More down to the button, the text "ready to move forward?" elegantly rotates around & upon hovering over the big button, it starts to get bigger & rotate as well. It certainly caught my attention, in a playful way, & I think could it work well particularly for singular CTA buttons that do not have forms attached to them. When you see a form, the button comes second & is what executes the action. However, when you have just a button, it has to draw attention all by itself. By making it animated, you give it that extra flair that can make it stand out. Check out the animated GIF of that button below & then the breakdown of it.
Animated Call-To-Action Button from Mail Bakery Swiped in October 2015
Your call-to-action button is one of the most important conversion elements on the page. If it's not clear or doesn't stand out, your conversion rate will take a toll. In the example above, Mail Bakery uses some playful animation to draw attention to the CTA, making you want to click it.
The CSS programming language has made it very easy to create animation. It may hard to do, but if you have a decent coder, they'll be able to implement a similar effect quite easily.
Besides the button, take note of the way they quantified their experience, listing out the number of projects they've done. If they didn't include those numbers, their trust-building efforts wouldn't be anywhere near as powerful. Keep this concept in mind & remember that you always want to try and get more specific, providing proof & avoiding vague & boring copy as much as possible.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
Visit the archives of this swipe's source URL or view past screenshots of mailbakery.com below.