Animated Call-To-Action Button from Mail Bakery

swiped by Mike Schauer in October 2015 from mailbakery.com/

Have you ever thought about animating your call-to-action button to draw attention to it? Below is an animated button example from Mail Bakery. When you scroll...View More

Animated Call-To-Action Button from Mail Bakery

Key Takeaways

  • Your call-to-action button is one of the most important conversion elements on the page. If it's not clear or doesn't stand out, your conversion rate will take a toll. In the example above, Mail Bakery uses some playful animation to draw attention to the CTA, making you want to click it.
  • The CSS programming language has made it very easy to create animation. It may hard to do, but if you have a decent coder, they'll be able to implement a similar effect quite easily.
  • Besides the button, take note of the way they quantified their experience, listing out the number of projects they've done. If they didn't include those numbers, their trust-building efforts wouldn't be anywhere near as powerful. Keep this concept in mind & remember that you always want to try and get more specific, providing proof & avoiding vague & boring copy as much as possible.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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