“To The Man Who Is Afraid” Ad from Rolls Royce

swiped by Mike Schauer ran 1929

"To The Man Who Is Afraid To Let His Dream Come True"

Although the ad below only ran once for Rolls-Royce, it was said to have sold more automobiles off the floor than any other Rolls-Royce ad of record and was even...View More

To The Man Who Is Afraid To Let His Dream Come True

Key Takeaways

  • The biggest takeaway from this ad is how important it is to keep a pulse on your market & understand what your customer is thinking on an ongoing basis. Times & attitudes change. You can't depend on your past success with a particular message because that was the past & it doesn't mean it's as powerful or relevant anymore. Rolls-Royce recognized this & created an ad specifically speaking to the state of mind their customer was in. That's why it was so effective.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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