“To The Man Who Is Afraid” Ad from Rolls Royce

swiped by Swipe-Worthy ran 1929

"To The Man Who Is Afraid To Let His Dream Come True"

Although the ad below only ran once for Rolls-Royce, it was said to have sold more automobiles off the floor than any other Rolls-Royce ad of record and was even...View More

To The Man Who Is Afraid To Let His Dream Come True

Key Takeaways

  • The biggest takeaway from this ad is how important it is to keep a pulse on your market & understand what your customer is thinking on an ongoing basis. Times & attitudes change. You can't depend on your past success with a particular message because that was the past & it doesn't mean it's as powerful or relevant anymore. Rolls-Royce recognized this & created an ad specifically speaking to the state of mind their customer was in. That's why it was so effective.

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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