Amazingly, for the past 7 years, Facebook's home page has barely changed. With the exception of a gender field, fan page option, email confirmation field &...View More
some change in the copy, the page is the same, especially the layout. What's made Facebook's homepage stand out over the years is that if you're not signed up, this is the page you will be presented with by visiting their homepage. It's extremely simple & focuses on getting signups. It's a prime example of what we call the "welcome gate" today, which is when you visit a home page (often for the first time) & are simply presented with short copy & an opt-in form.
