Before getting into the ad script itself, notice the initial frame (a guy putting a spoon over his eye). This grabs your attention because it seems odd and makes you curious.
Along with this, the script (for a vision supplement) teases a novel approach to addressing vision impairment, suggesting that the issue lies not in the eyes but in a specific part of the brain. It challenges widely accepted beliefs about vision treatments, asserting that conventional methods only address symptoms and not the root cause.
Leveraging research from the University of Cambridge, the ad reveals a simple seven-second ritual purported to restore vision clarity. Real-life testimonials back the efficacy of this method. The ad encourages immediate action, offering a free informational video (a VSL) that presents this solution, which has already helped over 110,000 people. Lastly, the ad creates urgency by mentioning that powerful eyewear industries have previously removed the information and it may not be available for long.
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