“Redefining A Widespread Problem” Youtube Ad (Leads to Webinar) from Peter Sage

Video Script Copy Structure

Highlight A Universal Problem (Procrastination)

• Introduce a Widespread Issue With A Shocking Statistic: Address the issue before offering a fresh perspective.
  • e.g. "Serial procrastination is something that affects 80% of the population. Even high-performing intelligent individuals suffer from it."
• Dispel a Common Misconception: Identify the actual root of the issue.
  • e.g. "Well, contrary to popular belief, it's not down to laziness."
• Use a Relatable Analogy: Describe the problem in a metaphorical, more understandable way.
  • e.g. "Think of it like outdated software that prevents a computer from running at optimal speed."
• Promise a Quick Fix: Emphasize the quickness of the solution for immediate action.
  • e.g. "But if you want to shift it quickly, then all I ask is for you to ditch Netflix for 20 minutes."
• Guarantee No Hidden Costs: Establish trust by being upfront about the offering.
  • e.g. "No sales pitch, it's 100% free. Has to be worth 20 minutes, right?"

Establish Speaker's Authority and Experience

• Introduce the Expert: Present the speaker's credentials and background to establish credibility.
  • e.g. "My name is Peter Sage. I'm an international best-selling author on human behavior."
• Narrate Professional Journey: Share experiences and knowledge acquired over the years.
  • e.g. "The lessons I've learned as a serial entrepreneur and as a mentor... have given me a unique perspective on what it takes for somebody to unleash and live their highest potential."

Offer a Solution to The Problem (Procrastination)

• Offer a Condensed Training Session: Highlight the brevity and value of the proposed presentation.
  • e.g. "Now, I'd like to share with you a very short presentation that condenses the essence of what I teach my students into just 20 minutes."
• Clarify the Intended Audience: Indicate the kind of people who might benefit from the training.
  • e.g. "Typically, these are people who have experienced some success, but they aren't yet achieving their full potential."
• Delve into Methodology: Elaborate on how the solution works and its potential outcomes.
  • e.g. "In this video, I dive straight into how to master your inner self and eradicate outdated thought patterns or blockages that hinder your progress."
• Testimonials & Positive Feedback: Use students' feedback as social proof of the training's effectiveness.
  • e.g. "It was incredibly powerful. It transformed my life, my peer group, and I wanted to say thank you, Peter."

Urge Immediate Action

• Highlight the Value of Time: Emphasize the limited opportunity to ensure viewer action.
  • e.g. "This isn't a two-hour-long sales webinar, but a short video that gets to the core truth of what's holding you back."
• Draw on the 'Fear of Missing Out' (FOMO): Make readers aware of the fleeting nature of this opportunity.
  • e.g. "So, don't stall, don't ponder, don't put it off until the next time you see this ad. You may never see it again."
• End with a Strong, Decisive Message: Drive home the idea that success and change come to those who act promptly.
  • e.g. "Successful people don't hesitate when they see an opportunity; they seize it and ride it with determination."

Contextualize with the Current Environment

• Link to Current Global Situations: Make the content timely and relevant.
  • e.g. "Let me show you how to get unstuck. In today's global climate, there's one question: Will 2021 crush you, or will you crush 2021?"
• Position the Content as Essential: Advocate for the urgency of self-improvement in light of recent challenges.
  • e.g. "To find out, invest 20 minutes to discover what's separating you from the success you deserve and overcome it."