Testimonial-Focused Youtube Ad (for Local Marketing Business Opportunity) from Douglas James

Video Script Copy Structure

Starts With Three Customer Testimonials To Establish Proof

• Real People with Real Results: The copy starts with testimonials from three individuals to provide authentic, firsthand accounts of success.
  • e.g. "My name is Johnny Vo... We're doing a north of 59,000 a month."
• Varied Backgrounds: Highlight individuals from different professions (machinist, chiropractor, navy veteran) for relatability to a diverse audience.
  • e.g. "I'm Dominic Taylor. I'm a chiropractor... But I had my first 100k just from marketing."
• Emphasis on Monetary Achievements: Each testimonial highlights significant monetary gains, establishing a pattern of success.
  • e.g. "Now I'm just a little over 100 every month."

Introduction to The Expert Who Teases a Secret

• Attention Grabbing Opener: Make a provocative statement aimed at dissuading viewers from skipping the ad.
  • e.g. "Skipping this ad will cost you key information..."
• Establish Credentials: Douglas James introduces himself, emphasizing his background, expertise, and target audience.
  • e.g. "Hi, my name is Douglas James. I'm a navy veteran and I've been coaching and training average working Americans..."
• Pose a Hypothetical Question: Use a tactic to pique interest, making readers eager to know more.
  • e.g. "What if I can give you a hundred thousand dollars in cash?"

Clarify What the Offer Is Not

• Address Preconceived Notions: By stating what his method is not, James dispels potential skepticism and distances his solution from more well-known, yet less effective strategies.
  • e.g. "This is not affiliate marketing where you're selling other people's junk..."
• Emphasize What It's Not With Multiple Examples: By constantly reiterating what his method is not, Douglas stresses the uniqueness and efficacy of his method.
  • e.g. "This is not an MLM... This is not SEO... This is not blogging..."

Transparency & Demonstrate Proof

• Show Real-time Earnings: Demonstrate his earnings live to provide authenticity and make his claims tangible.
  • e.g. "So let me just update this and refresh it for you live here... we did 100 grand in that entire month."

Clarify the Offer's Value and Urgency

• Position Against the System: Douglas positions his method against conventional systems, painting it as a route to escape traditional confines.
  • e.g. "And what I'm about to teach you is what the big companies and the big online gurus don't want you to know."
• Reiterate the Offer's Nature: By repeating what the method is not, he narrows down the field, building intrigue.
  • e.g. "and again it's not affiliate marketing MLM SEO..."
• Highlight Lifestyle Benefits: Beyond just financial gain, Douglas emphasizes the life benefits of time freedom, family provision, and travel.
  • e.g. "This is a real skill that pays the bills where you get to work from home provide for your family travel and do everything that you want in life."

Urgency and Action Prompt

• Invite to a Limited-time Training: Douglas uses the scarcity principle by suggesting that the free training is available only for a limited period.
  • e.g. "So what I want to do is actually invite you to the free training that's happening today..."
• Provide Instructions for Engagement: Give detailed instructions on how to access the training, catering to both mobile and desktop users.
  • e.g. "So what you need to do if you're on a mobile device right now you need to click in the upper right corner."
• Heighten Urgency: By suggesting the service is in high demand and that he works with a limited number of people, he attempts to spur immediate action.
  • e.g. "I only work with a limited number of people and provide this free training so make sure you take advantage now..."
• Offer Preparation Guidance: Prep potential trainees on how to maximize the benefits from the training.
  • e.g. "make sure you bring a notepad and pen make sure you're ready to engage and take notes..."

Sign off with a Reminder

• Recap Expert's Achievements: Remind of Douglas' long-term consistent success.
  • e.g. "It's everything that I've been able to do to consistently make six figures plus per month multiple four figures per day over the last five plus years."
• Make a Final Call to Action: Nudge to hit the link and join the training.
  • e.g. "So hit the link join the training and I'll see you in the training."
• Conclude with a Personal Note: Close with a personal touch to reinforce the idea of a human connection with the audience and remind them of the authority behind the training.
  • e.g. "This was Douglas James thanks for watching click the link."