“Impending Threat” Youtube Ad (for Free Guide) from American Hartford Gold

Video Script Copy Structure

Highlight A Frightening Reality

• Capture Attention with Scarcity: Present the urgency of the message by noting its limited audience.
  • e.g. "Hey! 99% of people with an IRA or 401(k) will not see this video, and that would be a tragedy."
• Challenge Trust in Authority: Cast doubt on current leadership using external validation.
  • e.g. "Forbes recently commissioned an independent study and quickly saw through the president's lies."
• Emphasize Threat: Highlight potential threats to retirement savings.
  • e.g. "He's not fighting for American workers or those on a fixed income. In fact, he wants to pull the rug out from under you and end tax benefits for folks with more than $20,000 in their IRA and 401(k) accounts."

Elaborate on Potential Dangers

• Highlight The Evil Agenda: Use strong language to present the leadership's alleged intentions.
  • e.g. "You see, this president wants to raise $3.3 trillion in new taxes, and he's gunning for your retirement accounts to help him do just that."
• Reference Historical Proof Of Agenda: Offer past decisions as proof of an ongoing trend.
  • e.g. "After all, Social Security wasn't taxable until he voted for a 50% tax, and his vote was instrumental in ramrodding retirees with an even higher 85% tax."
• More Proof Of Agenda: Appeal to fear of loss using charged terms.
  • e.g. "Plus, he's recently committed himself to radical wealth redistribution."

Present Economic Forecasts

• Draw Parallels to Past Crises: Relate the current situation to prior financial downturns.
  • e.g. "So, if your IRA, 401(k), or pension savings took a hit during the 2008-2010 crisis, then you better cinch your belt real tight."
• Predict Downfall: Utilize vivid language to present a bleak financial outlook.
  • e.g. "Because experts predict a financial haircut unlike any other."
• Express Personal Disdain: Use emotional language to relate to readers' frustrations.
  • e.g. "Frankly, it makes my teeth grind."

Offer a Solution

• Position as Savior: Present a way out amidst the doom and gloom.
  • e.g. "But here's the good news. You don't have to sit back and let the IRS ravage your hard-won nest egg."
• Provide Tangible Assistance: Detail the physical solution being offered.
  • e.g. "Just click on the button you see on your screen right now. When you do so, you'll request a free physical copy of your wealth protection guide."
• Describe the Guide's Value: Emphasize the guide's potential benefits.
  • e.g. "This free 25-page guide reveals a legal IRS-proof loophole that could help you take back control of your retirement and protect your IRA, 401(k), and pension savings."

Encourage Immediate Action

• Highlight Current Threats: Emphasize the urgency of acting immediately due to upcoming challenges.
  • e.g. "With inflation projected to eat into your retirement assets this year and with taxes about to raid your hard-won nest egg, I urge you to not let your golden years plan get ruined."
• Reiterate the Offer's Value: Use repetition to drive home the importance of the guide.
  • e.g. "Click the button you see now and grab your free 25-page wealth protection guide."
• Promote the Solution's Efficiency: Describe the ease of implementation of the proposed solution.
  • e.g. "You'll discover a simple and 100% legal tax loophole that helps protect your retirement against higher taxes, skyrocketing inflation, and an extremely volatile economy. So click the button and protect what's rightfully yours."