More than ever, presidential candidates are using email marketing to stay in touch with their supporters & actively encourage donations. Ignoring it would...View More
be a big missed opportunity & their marketing teams know that. The examples below are of pages you're directed to when you choose to unsubscribe from their email list. In order to officially unsubscribe, you must fill out a final form on these pages, except in the last example. What's interesting about these examples is that each of them tries to dissuade the person from opting out using a different strategy. Bernie Sanders uses humor, Hillary Clinton uses a video (encouraging the person to watch it first before unsubscribing) & Marco Rubio actually offers a subscriber option to get less emails.
