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Storytelling

An effective way of presenting information that when done well, can be much more personable, entertaining & memorable than a traditional marketing message. Stories engage the brain at multiple levels & can reel in an audience that otherwise might not be interested. Each part of the story should be strategic & correlate to your sales message. The narrative could be real, fictional or a combination of both.

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Classic
Classic

The two ads below, created by David Ogilvy, are...
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Hathaway Shirt “Yale Story” Ad by David Ogilvy
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Hathaway Shirt “Yale Story” Ad by David Ogilvy

Fashion

Classic
Classic

When it comes to Ogilvy's Hathaway ads, the fir...
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Hathaway Shirt “Ellerton Jette” Ad by David Ogilvy
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Hathaway Shirt “Ellerton Jette” Ad by David Ogilvy

Fashion

A classic sales letter from one of the greatest...
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Mr. X Sales Letter by Jay Abraham
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Mr. X Sales Letter by Jay Abraham

Marketing

...
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Character-Themed Catalog Ads from J. Peterman

Character-Themed Catalog Ads from J. Peterman

Fashion, Vintage

If you've never received direct mail from a tel...
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Direct Mail from Peter Popoff
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Direct Mail from Peter Popoff

Religion

...
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Location-Themed Catalog Ads from J. Peterman

Location-Themed Catalog Ads from J. Peterman

Fashion, Vintage

...
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Vintage Catalog Ad from J. Peterman

Vintage Catalog Ad from J. Peterman

Fashion, Vintage

Classic

The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Zane Grey Library
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$1 Book Offer Ads from Zane Grey Library

Collectibles, Entertainment

Classic

The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Gardner Mystery Library
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$1 Book Offer Ads from Gardner Mystery Library

Entertainment

Classic

Below are ads from House of Miracles, promoting...
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Print Ad Compilation from House of Miracles
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Print Ad Compilation from House of Miracles

Spirituality, Religion, Compilation

Classic

These ads from legendary advertiser, Green Tree...
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Secret of An Ohio Housewife Ads from Green Tree Press
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Secret of An Ohio Housewife Ads from Green Tree Press

Business Opportunity

Control

This ad from fitness guru and well-respected in...
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76 Year-Old Man Ad by Matt Furey
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76 Year-Old Man Ad by Matt Furey

Health & Wellness

Classic

Below is what many consider "The Greatest Sales...
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$2 Billion Wall St. Journal Letter (“Tale of Two Young Men”) by Martin Conroy
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$2 Billion Wall St. Journal Letter (“Tale of Two Young Men”) by Martin Conroy

Financial, Education

The copywriter behind this video sales letter, ...
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Video Sales Letter (Capture Him) by Chris Haddad
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Video Sales Letter (Capture Him) by Chris Haddad

Dating/Relationships

This is a great example of swiping (quite close...
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Swipe of $2 Billion Wall St. Journal Letter by Agora
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Swipe of $2 Billion Wall St. Journal Letter by Agora

Financial

Classic

These ads have the same "It Still Works" concep...
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Zippo “It Still Works” Ad Compilation (1964) by Ogilvy & Mather
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Zippo “It Still Works” Ad Compilation (1964) by Ogilvy & Mather

Smoking

Classic

This was an incredible campaign created by Ogil...
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Zippo “It Still Works” Ad Compilation (1961) by Ogilvy & Mather
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Zippo “It Still Works” Ad Compilation (1961) by Ogilvy & Mather

Smoking

Control

This control ad by famed copywriter & self-...
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15 Reasons Why Ad by Matt Furey
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15 Reasons Why Ad by Matt Furey

Self Defense

Classic

An very entertaining & famous direct mail l...
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The Granada Letter by Thompson Cigars
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The Granada Letter by Thompson Cigars

Smoking

Control

This is the first of many self-defense ads we'l...
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Cage Fighter Ad by John Carlton

Cage Fighter Ad by John Carlton

Self Defense

Classic

This wildly famous direct mail letter offered a...
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The Admiral Byrd Expedition Letter by Hank Burnett
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The Admiral Byrd Expedition Letter by Hank Burnett

Travel

Classic

This is one of the BluBlocker ads that helped J...
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Vision Break-through BluBlocker Ad by Joe Sugarman

Vision Break-through BluBlocker Ad by Joe Sugarman

Fashion

Classic

The ad John Caples modeled after his famous "Th...
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They Grinned When The Waiter Spoke to Me by John Caples

They Grinned When The Waiter Spoke to Me by John Caples

Language

Classic

Quite possibly the most swiped advertisement ev...
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They Laughed When I Sat Down at The Piano by John Caples

They Laughed When I Sat Down at The Piano by John Caples

Music

Classic

This is one of several ads Bud Weckesser of Gre...
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Skinny Doctor Ad by Green Tree Press

Skinny Doctor Ad by Green Tree Press

Weight Loss

Classic

...
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Secret Trick Ad from Green Tree Press

Secret Trick Ad from Green Tree Press

Weight Loss

Classic

...
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Atlanta Housewife Ad by Green Tree Press

Atlanta Housewife Ad by Green Tree Press

Weight Loss

Classic

Legendary ad man David Ogilvy ran through 18 co...
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“The Man In The Hathaway Shirt” Ad by David Ogilvy
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“The Man In The Hathaway Shirt” Ad by David Ogilvy

Fashion

Classic

Ogilvy references this ad in his book "Ogilvy o...
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Zippo Amazing Story Ad by David Ogilvy

Zippo Amazing Story Ad by David Ogilvy

Smoking

This is the smartest marketing strategy I've se...
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Storytelling from One Degree Organics
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Storytelling from One Degree Organics

Food/Cooking

Classic

...
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Weight Loss Ad by Gary Halbert

Weight Loss Ad by Gary Halbert

Weight Loss

Classic

This 1924 ad was the first big win for agency Y...
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Why Men Crack Ad by Young & Rubicam

Why Men Crack Ad by Young & Rubicam

Food/Cooking

This incredible sales letter, written by famed ...
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Kurobuta Ham Letter by Gary Bencivenga

Kurobuta Ham Letter by Gary Bencivenga

Food/Cooking

Tested

A great example of a well-selling letter in the...
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Speed Hypnosis Salesletter by Harlan Kilstein
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Speed Hypnosis Salesletter by Harlan Kilstein

Hypnosis

Control

A fantastic example of storytelling from the gr...
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Colon Cleanse Salesletter by Gary Halbert
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Colon Cleanse Salesletter by Gary Halbert

Weight Loss

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