"The Amazing Lost Secrets Of A Master Hypnotist That Lets You Instantly Hypnotize Someone Into Anything, Anytime...Guaranteed!"

A great example of a well-selling letter in the hypnosis niche. Harlan features this letter in his book "Steal This Book" noting that it sold exceptionally well....View More He starts of the letter exploring the amazing potential & benefits of hypnosis in all areas of life. Then, dives into some great storytelling about his wife getting hypnotized. He creates an open loop with the author's name that he doesn't close until towards the end of the letter. Uses some great bullet points half way through, really plays up the exclusivity of the offer (& taboo of hypnosis) & finishes off with a strong guarantee & bonus.