There are huge benefits to selling merchandise when you're a presidential candidate. You get to raise funds for the campaign, while getting your name out there....View More
Some of the most popular items are t-shirts, bumper stickers, magnets & yard signs, all primarily items that will be publicly displayed for others to see. Most people view a candidate's store as being of lower priority on their website, but you'd be surprised how much promotion goes into selling their items (for the benefits I mentioned above). Below are ads & promotions for different candidate's store items. Hillary Clinton & Barack Obama (in the last election) are clearly the best at selling product. Mitt Romney didn't put as much effort into the variety & creative appeal. Hillary Clinton also offers her items as incentives if you donate. To see examples of this, check out this Swipe Study: http://swiped.co/file/hillaryclinton-marketing-incentives/
