This is a clever, catchy email that focuses on taking action in all the right ways. "Five ways" is a simple number that doesn't overwhelm & "five minutes...View More
or less" seems like a very manageable time for supporters, especially if it has an impact. The email combines the appeal of simplicity, ease & fulfillment. If they didn't mention the low-time commitment, many would find the options less appealing & if there were more than five choices, it would slow down decision-making. Also, this email really pops with the blue background & photos. It has a feel-good appeal.
