This is a great ad to ring in the New Year. Dale Carnegie was one of the original self-development gurus, most notably for the classic book Win Friends &...View More
Influence People which was originally published in 1936. However, Carnegie was into far more than the book business. He built an empire & is a perfect example of how to position yourself as true expert. In this ad, Dale is marketing his free guest class which then sold people on his full course & likely other paid seminars. Notice, how this free seminar tactic is still widely used today. It's a foundational strategy that doesn't change. One of the main reasons I really liked this ad is because of the headline "when you look back on 1956". The fact is, we all want to pat ourselves on the back at the end of a year & feel that sense of accomplishment. This desire is especially fresh in the beginning of the year & interestingly enough, I spotted three instances of this ad, all running in February & March.
