Warby Parker is absolutely killing it right now with this incredibly smart way of buying glasses. Their irresistible offer is that you pick out 5 pairs you're...View More
interested in. They ship them to you for free & you have 5 days to decide if you want to keep & pay for any of them. If you don't, they will even pay to ship them back. You literally cannot lose any money & you get the experience of trying on pairs without visiting a physical location. Clearly, they've figured out that the amount of sales they gain from providing this free offer cover the cost of labor & shipping involved in the execution Unlike other popular offers, this one ties directly into the customer's buying experience. Because we normally would not buy glasses online without seeing them in person, Warby Parker sends them to you, positioning themselves as the most convenient way to pick out glasses.
