In the early 80s, Apple's advertising actually had little to do with selling features & definitely had little to do with establishing themselves against any...View More
competitors. Their biggest task was convincing others that they should own a computer in the first place. At the time, people were first being introduced to the idea of owning a computer for everyday use. Previously, computers were associated with big corporations, tech geeks & really, for people who had a big enough budget to afford it. In this ad, Apple attempts to convince people that buying a computer is for intelligent people who want to be ahead of the curve & do tedious tasks more efficiently. Apple used acclaimed inventors like Henry Ford, Thomas Edison, and Ben Franklin to infuse humor & depict just how smart their machines are.
