Reverse-Engineered Marketing & Copy Examples

Urgency/Social Proof from Booking.com

swiped by Mike Schauer from booking.com

Booking.com has a fantastic strategy for creating urgency & social proof at the same time to help book hotel stays. They do it in two ways. First, by showing...View More

Urgency/Social Proof from Booking.com

Key Takeaways

  • This is the perfect implementation for Booking.com because they have a heavy frequency of users & bookings. They know the last booked & currently viewing stats will be impressive.
  • However, there are other ways to emulate this type of implementation for smaller traffic sites. You'll just want to try larger, more aggregated numbers such as total amount bought, page views, likes or amount of stock left, sale deadlines, shipping deadlines etc.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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