An very entertaining & famous direct mail letter selling special cigars. It tells the story of the intense measures the cigar maker went through just to get...View More
them made. The adventurous story reels you in & repeatedly reinforces just how scarce & unique the cigar is. After a while, the company isn't really even selling cigars anymore. They're selling you the idea that you could be one of the few to have this scarce item which would involve telling others about the story behind it. The letter appeals to luxury buyers & luxury buyers love to boast about the rarity of their possessions.
