Reverse-Engineered Marketing & Copy Examples

Thank You Email from CD Baby

swiped by Mike Schauer from cdbaby.com

CDBaby's email has become something of a legend over the years. Founded by the now popular author & entrepreneur, Derek Sivers, CDBaby started way back in...View More

Thank You Email from CD Baby

Key Takeaways

  • Something as simple as a clever confirmation email goes a long way
  • This especially had a big impact because nobody was doing it at the time. Even in the post by Seth Godin above, he mentions how boring Amazon's confirmation email was (& still is). They were thinking outside of the box.
  • Humor & personality are very powerful online. It humanizes the experience. People want to feel like they are dealing with a real person.
  • The interaction is far from over after the purchase. In fact, that's when the most important interaction begins.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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Visit the archives of this swipe's source URL or view past screenshots of cdbaby.com below.

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