There's a reason why top marketers use this testing tactic to reel people in. The idea of taking a test that reveals something you might be doing wrong arouses...View More
a great deal of curiosity. It ignites a feeling that if you don't take the test, you might continue to make certain mistakes that the test would help you fix. It also makes you wonder just how good you think you are. For the 1-2 decades we spent in school, our intelligence was largely measured & validated by our test scores. It's ingrained in us to become proud & feel good about acing a test, especially when you know others did not do well. If you study these emails, you'll notice how there are certain similarities that specifically play to the underlying psychology - mentioning many get it wrong, posing the question if they will pass, pointing out what it will mean if you do pass etc.
