Key Takeaways

• Sometimes, offering a pricing option just so another option will look more desirable can be very effective. This doesn't just mean having two options with the same pricing. This could also mean adding a very high price for example, to make all other options look smaller.
• You want to make your prospects think "this deal is a no-brainer" - you want to make it irresistible & the easy, logical choice. This type of pricing is an example of this.
• Often times what we think is illogical & uncommon at first, actually makes sense psychologically & as a marketer, you should embrace this type of thinking & creativity.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!