This opt-in offer from Wealth Factory is particularly interesting from other opt-in offers in that it immediately, yet smoothly transitions from a free guide...View More to a pitch for the their program. There are a few things they do to make the transition flow nicely. After opting in, visitors are presented with a message from the CEO. In that message, he mentions the report will arrive within 15 minutes. This makes the visitor think they have the time to check out what he has to say meanwhile. Secondly, he says that the presentation (sales pitch) he wants you to watch goes more "in-depth" than the guide. Everyone always wants to hear more in-depth, exclusive information so this is a desirable point. Lastly, he includes incentives and bonuses (to get his book for free & strategies every Monday).