Below are landing pages for products that Ryan Deiss partnered with another expert & product creator on, but did the marketing & selling himself. The...View More
purpose of this example is not to study the actual pages (they are just screenshots of video sales letters), but to focus on the idea of partnering with another expert & using their character, story & information to package a product & sell it yourself. It's essentially an option outside of being an affiliate or creating your own product. Instead, you are simply playing the role of the marketer, but taking control of the product as a part of your own company. This is the strategy behind big information businesses. By sourcing other experts, you can create more sub-niche products while taking bigger margins than if your were an affiliate. I showcase in the examples below (specifically the first three) how Ryan conducts & voices the video, but introduces the expert as a friend. He's playing the host role because he's the main personality in his business & people trust him - that trust will transfer over to the expert.
