New York Sports Club or more broadly, the MySportsClubs brand, in my opinion, has the best marketing & copywriting of any gym I've come across, especially...View More
for print & display ads. Why? Because they consistently & often humorously use relevant news stories in their marketing to get attention. It's a strategy called newsjacking http://www.newsjacking.com/ in which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business and it has been been proven to be highly effective. Coupled with this strategy, NYSC does a brilliant job of using the power of humor. As demonstrated below, they choose to focus on the more laughable stories & characters in the media like Miley Cyrus, Anthony Weiner, Kim Jong-Un and Charlie Sheen. Lastly, notice how they let the power of their headline carry the whole ad. It's a very simple & straight-forward layout. The headline & then a call-to-action to check out their site or call for their offer of a first free month.
