"How a man Jay only refers to as 'Mr. X' pirated $50,000 worth of Jay's closely guarded secrets & proprietary materials, then revealed everything to the public for much less than $500..."

A classic sales letter from one of the greatest marketers alive, Jay Abraham. In 2006, when Jay was releasing new products regularly, he decided to put out a...View More book that was a distillation of all his teachings over the years. For many, this type of reference book would usually be marketed as a low front-end product or sold as a cheap guide on Amazon. Instead, Jay used the power of storytelling, value comparison, bonuses, scarcity & a killer guarantee to make you desperately want his $397 PDF. In short, the story that made this pitch so irresistible was how one of Jay’s customers went through the entirety of every one of his teachings, created a reference guide based on the info he dissected and was selling it for $397. This was a dilemma particularly because the price of Jay’s programs & seminars in total would cost at least $50,000 (value comparison) and he felt this $397 booklet belittled the info. Not to mention, Jay wasn’t the one selling it. So Jay buys the rights & decides to offer it at the same price the guy was selling it for. The $397 price now looks 10x more attractive because Jay ranted the entire first half of the letter (with proof) about how insane the low price is and how it shouldn’t even be offered. To seal the deal, Jay includes 6 bonuses (an even better deal than “Mr. X”) & offers a 90-day money-back guarantee.