Facebook Campaign from Motley Fool

As discussed in another Swipe Study here: http://swiped.co/file/motleyfool-deathof-strategy/ popular financial publishing company, Motley Fool, creates a lot...View More of ads focused on the death of an industry, company or way of doing things. These are big, bold ideas that are meant to grab attention & set the stage for valuable advice. Below is an example of a Facebook campaign that uses that formula which leads a page with a video sales letter displayed at the bottom.