Real Simple is a popular magazine subscription & website that, as they describe, "provides smart, realistic solutions to everyday challenges, all to make...View More your life easier." I came across the site via a PPC ad, clicked through to see where they were driving users & it took me right to the 2-step checkout you'll see below. I filled out the first page to see the second part of the checkout & even though I didn't enter my payment information, they actually sent me an invoice via snail mail to pay. Upon receiving the mail, I went back to the subscription page & noticed a new pop-up that when clicked, took you to a 1-step checkout. So below, you'll find the standard 2-step checkout that gets them mailing out to you, followed by the pop-up & one-step checkout they direct you to. It's a great example of testing out new approaches using the same product & bonuses. The pop-up & one-page checkout are for their meal planner bonus item whereas their original checkout offers that item amongst two other choices. Basically, they're making the process more simplified & targeted than the default checkout, even though the deliverable hasn't changed.