"The Greatest Ham I've Ever Tasted"

This incredible sales letter, written by famed copywriter Gary Bencivenga, is probably one of the most appetizing & intriguing sales pitches you'll hear for...View More a food item (without even showing any photos of the ham). Even if you didn't know what kurobuta ham was, Gary gets your attention by stating how it is the red-hot foodie obsession of 2005 & that it was the best Easter ham he ever tasted (he as in the editor, David Rosengarten). The rest of the letter supports that statement through an exposé of storytelling including the back story behind how David came to offer the ham weaved in with how it's made & where it comes from. To back up David's claims, Gary name drops authorities such as the National Pork Producers Council, who rank the pig highly. Throughout the letter, there are many testimonials on the right side from reputable publications & restaurants to support the main pitch. In terms of urgency & scarcity, a March 14th deadline was set for Easter & Gary made it a point to let everyone know that there were small quantities available.