I would say 99.9999% of Craigslist ads are borrring which is why there's SO much opportunity to capture people with some personality & fun copy in your ad....View More
In this example, the seller writes a description reminiscent of a Chuck Norris joke. With plenty of humor & qualification (apparently, you're not the guy for this vehicle if you're afraid of acid rain), he manages to make a shot Jeep seem like the ultimate prize. Instead of stating the stats of the car, he paints a picture of what it feels like to drive the car, even humanizing the car as if it were a person. Looking for benefits? He has a list of 45 side effects from driving the car that include the ability to wrestle with bears & have your wife continually stock your fridge with beer. I'm sure many responded just to meet the guy. If you're looking for more great car ads, here's another I found: http://web.archive.org/web/20131011162754/http://enid.craigslist.org/cto/4119280944.html
