These 70s "for hire" ads from McCulloch Properties ran for three years (1970-1972) in the Chicago Tribune, looking for salesmen in Chicago. The structure of the...View More
headline remained the same, only having the year change. The headline utilized "the fear of missing out" to grab attention & then sells potential employees with the growth the company has achieved since they started & how many of the salesman that seized the opportunity in 1964 are making a substantial amount of money. The entire ad is based around people being impressed by their ongoing success & not wanting to miss out on its future growth.
