Follow-Up Email Sequence from Dan Kennedy

This follow-up sequence is an example of more direct messaging that specifically addresses the subscriber for not taking action. The style plays to Dan's no-nonsense...View More persona & definitely gets the point across. Notice how the second email draws upon the first in that it mentions "still" not taking action. This heavy emphasis on lack of action could either piss the person off or get them to move with urgency & Dan knows that so he specifically brings it up in his 2nd email.