Reverse-Engineered Marketing & Copy Examples

Feature Box from Social Triggers

swiped by Mike Schauer from socialtriggers.com

"Do You Know What Makes People "Tick" Online?"

Derek Halpern, the founder of popular blog Social Triggers, is a conversion expert & avid tester. This swipe is representative of one of Derek's signature...View More

Do You Know What Makes People

Key Takeaways

  • If you're looking to quickly boost your email leads, try using a feature box. If you're not seeing the results you'd like, it might be because your form is too hidden.
  • Try adding additional opt-in forms in your footer & sidebar. It's another simple fix to potentially boost your leads.
  • One email field will often yield higher conversions than more than one field. The common rule is the more fields, the more friction.
  • Consumers are smarter today when it comes to email marketing. Collecting their name & using it in your emails may have an impact, but likely not the same impact it once did.
  • Add a testimonial next to your lead gen form, right where the call-to-action is. The objective is to decrease the visitor's anxiety of opting in.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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