If you don't know about Agora, they are one of the largest newsletter publishers in the world. They are constantly coming up with new sales letters containing...View More
different ideas to sell their newsletter (amongst other publications). In the majority of their pitches they always start with a video sales letter. However, if you try to exit, they present you with the pop-up displayed below which gives you the option to continue watching or read the transcript. For just about every one of their sales letters, they have a written & video version. Having this exit pop-up could very well convert people who otherwise might've just left the video & would have never bought.