Key Takeaways

• Once a person takes a smaller action, they are more likely to take another action & be more committed - RetailMeNot takes advantage of this by asking for their email after they copied a coupon
• The rule of reciprocity is also involved here since the user just got a valuable coupon
• Always think ahead, beyond initial actions - you want to construct funnels, not get stuck on individual actions

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!