If you haven't seen McDonald's latest campaign yet, watch the video here: http://youtu.be/wXgSnUmhdws & check out this page: http://yourquestions.mcdonalds.ca/...View More
Their new campaign is an excellent example of the power of transparency & product education in marketing. Let's face it, McDonald's is the butt of the joke almost every time when it comes to fast food & most recently, employee salaries. Everyone thinks their process is a mystery & because of that, plenty of rumors are created. The only way to shut them up is to come out & say "here we are - ask us anything - we're not hiding" & that's exactly what they did. In fact, they even hired former MythBusters co-host Grant Imahara to be the face of the campaign & give it credibility. This is a great step forward for them. However, there is also a lesson to be learned here in what they are doing wrong. Educating customers & being transparent is a great strategy, but because McDonald's perceived quality is so bad, it's almost comical to try to convince customers that their food is actually pure & natural, especially when you see experiments where their burgers look the same after a month. They're making a great attempt, but next, they need campaigns around boosting their quality just like Domino's did.
